Why Exhibit at Macworld?

Macworld 2011: The largest event solely FOCUSED on the Apple products market

In just three days, you can meet with more than 600 members of the world-wide Apple-products press, and sell your product to nearly 25,000 motivated professional users and consumers of Apple products!

Significant Media Coverage for Your Company & Products

• 600+ media representatives covered Macworld 2010 from all key Mac pubs and outlets as well as national and local media
• Over 200 million impressions were generated from Macworld 2010 across print, online and broadcast outlets

Macworld is YOUR chance to capture the FOCUS of Apple products users.
It’s the only event that delivers the quality buyers you most want to see and meet. If your company is part of this dynamic industry, Macworld 2011 is where you need to be.

• 30,000+ attendees have already pre-registered for Macworld 2011!
• 70% of Macworld attendees have purchasing authority for Mac products at their organization. (Source: Macworld 2010 BPA Audit)

According to CEIR:

• 83% [of tradeshow attendees] buy something. 
• 94% [of tradeshow attendees] compare competing products.

Picture yourself in front of the largest gathering of Apple products users in the world. Imagine tens of thousands of devotees—both new users and veterans alike —face-to-face and FOCUSED on YOU and YOUR products, services, and solutions for the Apple products platform.

Tradeshows Impact Your Business*

• Executives identified the average return on conference and trade show participation to be $4-$5.99 per dollar invested. 
• More than half of business travelers stated that 5 to 20 percent of their company’s new customers were the result of trade show participation. 
• Executives and business travelers estimate that 28 percent of current business would be lost without in-person meetings. 
• Executives and business travelers estimate that 40 percent of their prospective customers are converted to new customers with an in-person meeting compared to 16 percent without such a meeting.

*Source: www.facetimematters.org

Interested in exhibiting?
For more information contact Ron Moreau, Sales Director, at (508) 424-4804 or rmoreau@idgworldexpo.com.